{"id":345,"date":"2025-07-06T06:00:01","date_gmt":"2025-07-06T09:00:01","guid":{"rendered":"https:\/\/redsocial.com.ar\/?p=345"},"modified":"2025-06-17T07:05:23","modified_gmt":"2025-06-17T10:05:23","slug":"youuube-usara-inteligencia-artificial-para-mostrar-anuncios","status":"publish","type":"post","link":"https:\/\/redsocial.com.ar\/?p=345","title":{"rendered":"Youtube usar\u00e1 Inteligencia Artificial para mostrar anuncios"},"content":{"rendered":"<p>YouTube acaba de presentar una <strong>nueva forma de mostrar anuncios que promete generar controversia.<\/strong> El nuevo sistema, llamado Peak Points, utilizar\u00e1 la inteligencia artificial de <strong>Gemini<\/strong> para identificar los momentos m\u00e1s impactantes, emotivos o intensos de un video y <strong>mostrar anuncios justo despu\u00e9s de ese punto.<\/strong><\/p>\n<p>La plataforma present\u00f3 esta innovaci\u00f3n durante el evento YouTube Brandcast en Nueva York, y explic\u00f3 que el objetivo es <strong>aprovechar el m\u00e1ximo nivel de atenci\u00f3n emocional del usuario<\/strong> para que el impacto del anuncio sea mayor. Seg\u00fan la compa\u00f1\u00eda, esta estrategia busca mejorar la efectividad publicitaria mediante algo similar a la segmentaci\u00f3n emocional, <strong>alineando los anuncios con el estado an\u00edmico del espectador.<\/strong><\/p>\n<p>Aunque la intenci\u00f3n publicitaria es clara, <strong>no todos los usuarios estar\u00e1n contentos.<\/strong> Detener la experiencia justo despu\u00e9s del cl\u00edmax de un video puede generar frustraci\u00f3n, sobre todo si el contenido tiene una fuerte carga emocional. Por ahora, <strong>no se ha confirmado si estos anuncios ser\u00e1n omitibles<\/strong> ni si los usuarios podr\u00e1n desactivar esta opci\u00f3n, lo cual podr\u00eda generar pol\u00e9mica similar a la de los anuncios no salteables.<\/p>\n<p>Junto a los Peak Points, <strong>YouTube<\/strong> tambi\u00e9n anunci\u00f3 una novedad m\u00e1s favorable para el p\u00fablico, <strong>un feed de compras interactivo integrado directamente en los anuncios.<\/strong> Esto permitir\u00e1 a los usuarios comprar productos sin salir del video, lo que representa un paso importante hacia una experiencia de e-commerce m\u00e1s fluida dentro de la plataforma.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube acaba de presentar una nueva forma de mostrar anuncios que promete generar controversia. El nuevo sistema, llamado Peak Points, utilizar\u00e1 la inteligencia artificial de Gemini para identificar los momentos&#8230;<\/p>\n","protected":false},"author":1,"featured_media":346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[26],"class_list":["post-345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube","tag-inteligencia-artificial","article","has-background","has-excerpt","has-avatar","has-author","has-date","has-comment-count","has-category-meta","has-read-more","has-post-media","thumbnail-"],"_links":{"self":[{"href":"https:\/\/redsocial.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/345"}],"collection":[{"href":"https:\/\/redsocial.com.ar\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redsocial.com.ar\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redsocial.com.ar\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/redsocial.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=345"}],"version-history":[{"count":2,"href":"https:\/\/redsocial.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/345\/revisions"}],"predecessor-version":[{"id":348,"href":"https:\/\/redsocial.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/345\/revisions\/348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redsocial.com.ar\/index.php?rest_route=\/wp\/v2\/media\/346"}],"wp:attachment":[{"href":"https:\/\/redsocial.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redsocial.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redsocial.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}