{"id":356,"date":"2025-07-09T23:00:25","date_gmt":"2025-07-10T02:00:25","guid":{"rendered":"https:\/\/redsocial.com.ar\/?p=356"},"modified":"2025-06-17T23:27:49","modified_gmt":"2025-06-18T02:27:49","slug":"influenciadores-y-chatbots","status":"publish","type":"post","link":"https:\/\/redsocial.com.ar\/?p=356","title":{"rendered":"Influenciadores y chatbots"},"content":{"rendered":"<p class=\"article-text\">Seg\u00fan el informe, la proporci\u00f3n de personas que consume videos en redes ha crecido del 52% en 2020 al 65% en 2025.<\/p>\n<p class=\"article-text\">Estos cambios en el acceso a la informaci\u00f3n permitieron a pol\u00edticos como el presidente estadounidense, <strong>Donald Trump<\/strong>, o el argentino, <strong>Javier Milei<\/strong>, prescindir de los medios convencionales y recurrir a creadores de contenidos afines, se\u00f1ala.<\/p>\n<p class=\"article-text\">De acuerdo con los datos divulgados, <strong>TikTok es la plataforma de m\u00e1s r\u00e1pido crecimiento este a\u00f1o para el consumo de noticias<\/strong>, al sumar 4 puntos porcentuales hasta un 17%, llegando a un 49% en Tailandia (+10).<\/p>\n<p class=\"article-text\">Al mismo tiempo, <strong>los chatbots basados en inteligencia artificial (IA) generativa \u201cemergen como una nueva v\u00eda de acceso a la informaci\u00f3n\u201d<\/strong>, utilizada por un 12% de los menores de 35 a\u00f1os.<\/p>\n<p class=\"article-text\">Por otra parte, <strong>el uso de X para consumir noticias \u201cse mantiene estable o aumenta\u201d<\/strong>, con el mayor crecimiento registrado en Estados Unidos, hasta un 23% (+8 puntos), y en Australia y Polonia (+6).<\/p>\n<p class=\"article-text\">Desde que Elon Musk tom\u00f3 el mando en 2022, \u201c<strong>se ha incorporado mucha m\u00e1s gente de derechas<\/strong>, sobre todo hombres j\u00f3venes, mientras que lo ha dejado o <strong>lo emplea menos el p\u00fablico progresista<\/strong>\u201d, dicen los investigadores.<\/p>\n<p class=\"article-text\">Plataformas rivales como Threads, Bluesky y Mastodon \u201ctienen poco impacto global\u201d, agregan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan el informe, la proporci\u00f3n de personas que consume videos en redes ha crecido del 52% en 2020 al 65% en 2025. Estos cambios en el acceso a la informaci\u00f3n&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-356","post","type-post","status-publish","format-standard","hentry","category-general","article","has-background","has-excerpt","has-avatar","has-author","has-date","has-comment-count","has-category-meta","has-read-more","thumbnail-"],"_links":{"self":[{"href":"https:\/\/redsocial.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/356"}],"collection":[{"href":"https:\/\/redsocial.com.ar\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redsocial.com.ar\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redsocial.com.ar\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/redsocial.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=356"}],"version-history":[{"count":1,"href":"https:\/\/redsocial.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/356\/revisions"}],"predecessor-version":[{"id":357,"href":"https:\/\/redsocial.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/356\/revisions\/357"}],"wp:attachment":[{"href":"https:\/\/redsocial.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redsocial.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redsocial.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}